People don’t buy your products or services...People buy authenticity and relatability.⠀
People don’t buy your products or services...People buy authenticity and reliability. Whatever it is that you do in this world, there is someone else who offers that similar product or service. Why should your ideal customer pick you out of a crowded room?⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you take stock of your social circle, you can, without a doubt, agree that you have something in common with those closest to you. The same goes for those small businesses, brands & influencers that you choose to spend your dollars with. You recognize yourself in their story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is my story in 1 shot.
My husband (Brice) and our boys (BJ & Aiden) are my story. I’m just a mom business owner helping other entrepreneurs provide visual content while balancing family and building a legacy. Brice takes video; I take pictures. The boys are there for it all and soaking in the skills and techniques. I soak in the memories.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let your audience in on your story with visuals that include your life. Whatever that story is...It doesn’t have to be like mine. Your story may be about your dog and your love for cooking. Or it may be your paintbrush and your view of the city.
Whatever it is, tell the real story, and your customers will vibe with it.