THE POWER OF A GREAT ELEVATOR PITCH
Heyy!! Do your hands get all clammy when someone asks you to tell them about your business?
Mine used to, lol. I used to hate talking about myself because that brought attention to me, and I’d rather stay hidden behind my camera if I’m being honest. But, to have a successful business, I had to step out of my comfort zone and learn how to articulate what my business does and interject my own level of sass into it.
So it's all good clammy hands; let me help you out...
UNDERSTANDING YOUR BUSINESS
Personal branding is all about knowing your stuff - in other words, before you go all click-happy taking those profile pics or getting those marketing posts out there, make sure you understand and appreciate the business behind the brand.
Figure out WHY you chose the business to begin with and what makes it special, so your brand will clearly communicate its message at first glance. Making sure you are well-informed about your business will also help shape your overall strategy for self-promotion, how to stay ahead of the competition, and, more importantly, how to keep yourself from falling behind in this forever-changing digital space!
Focus on Benefits Instead of Features
Whenever you meet someone new, it’s important to know how to effectively communicate the value you bring. And that’s why crafting an elevator pitch is so important when it comes to personal branding. It’s time to start with the why - why do you matter, and why should people take notice? Think of your elevator pitch as an opportunity to show off a bit and make sure it’s engaging, enticing, and oozing with confidence.
Call-to-Action at the End
Personal branding isn’t something that you can just whip up quickly. It takes thought, careful research, and a lot of effort to create an elevator pitch that accurately reflects your strengths, values, and interests. And the most important part? End it with a call-to-action! A compelling call-to-action can help you make a lasting impression when networking with other professionals - include a link to your portfolio or website, offer a business card, invite them to get in touch if they’re looking for someone with your skillset...the possibilities are endless!
Here’s my elevator:
I'm your go-to personal branding photographer! I create stunning visuals that will make you stand out from the rest. With my help, you'll project a professional and confident image to the world. No more struggling with the right angle or lighting - just show up and be yourself. Let me capture your story through beautiful photos and videos to take your personal brand to the next level. Click below to book now and let's make some magic happen!