PERSONAL BRANDING IS ESSENTIALLY WHOLE-PERSON MARKETING.
IT'S ABOUT UNDERSTANDING WHO YOU ARE AND STANDING OUT FROM THE REST BY HIGHLIGHTING WHAT MAKES YOUR BUSINESS DIFFERENT. NOT ONLY IN TERMS OF ITS PRODUCTS OR SERVICES BUT ALSO THROUGH SELF-EXPRESSION WHICH BUILDS A STRONG CONNECTION WITH CLIENTS/CUSTOMERS ON AN EMOTIONAL LEVEL.
headshots led to a 76% increase in how “competent” the participant appeared. Professional headshots also led to a 9% increase in how likable they appeared, and a 62% increase in how influential they seemed